Word of the day: pertinence

July 9, 2008

Via Putting People First

Pertinence is about “disclosing information that is timely and as ‘in context’ as possible”. To define this better, they refer to the ‘movement’ metaphor that Matt Webb of Schulze & Webb recently described in a talk. Webb posits that we are moving from a web of ‘places’ to “something more like a web of organisms or engines connecting and fuelling each other”.

So the issue here is to show small pieces of information in the right context at the right time, “delivered in increasingly pertinent ways, depending on our habits and contexts”.

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