Archive for the 'Vision' Category

Jeppe is cool!

August 11, 2008

Just read a post at NokNok.tv about Jeppe. Incredible how Plug and Play the world is becoming….

Jeppe is built with modest components but still has quite a range of functionality

This is what Jeppe can do (as of July 2008):

  • Make video calls with two-way audio, one-way video (from Jeppe to controller)
  • Move according to six pre-defined gestures
  • Move around when controlled with a Nokia Internet Tablet in the same WLAN: not remotely, yet

Read the rest of this entry »

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Be smart with context

August 3, 2008

Just read a post from Helen Keegan (who joined the MoMo London team..yeahh) about the relevant simple approach of the current wave of Location Based Services. I totally agree with her that we are still not very creative nor intelligent with the context information we currently have to our disposal. As I commented on her blog I believe that having the complete context in place is necessary to offer relevant contextual services. The first step after having the context information in place is being great in pattern recognition.  Spotting the Nodal Points(as Jyri calls them).

Well what is the complete context? Here is my list:

  • Taskrelated context: What are you doing?
  • Social context: With whom are you?
  • Spatio-Temporal context: Where are you? What time is it?
  • Physiological context: Heartrate, movement, temparature(see post about the pill below)
  • Environmental context: In what environment are you?
  • Mental context: How are you feeling?

These context domains are all about the NOW! So not ” what are you plans tomorrow?” or “what is your favourite music?”.  These are all legitimate profiling questions and offer great insight about a person BUT I question if in a mobile services context(hehe) they are relevant..

Some questions I am still puzzling with is what to do with informaton about your history or the complete context of the people which are important to you. Would you need to have this information to become more relavent to people in specific situations?

Curious about your thoughts..

P.S. Image is from Helen’s blog.. Just had to post it. LOVE IT!! 😉

Learning from the Future: Jyri Engeström – Nodal Points

August 2, 2008


UPDATE: Download the version above in M4V format (470mb). Or watch the keynote registration by the organization with beter audio on Youtube.

In 40 minutes Jyri Engeström builds upon his ideas of social objects and social peripheral vision. He adds the idea of nodal points.

Jyri is co-founder of Jaiku, a microblogging service acquired by Google in 2007. Before he was Senior Product Manager at Nokia. He runs the Aula conference. Jyri holds a Master’s Degree in Social Science from the University of Helsinki and is currently a Ph.D. candidate at the Lancaster University Management School.

The presentation (its from ReBoot10 and as far as i can see the same)

Links
Registration of his social objects and social peripheral vision presentation at Mobile Monday Amsterdam
– Jyri Engeström website and blog
His Bio
Jaiku
The conference The Web and Beyond

About this series
Learning from the Future is a video series with people known for their forward thinking. Inspired by the book Theory U and started at Le Web 3 2007. Other episodes, with Doc Searls, Nova Spivack, Hans Rosling and more can be found here.

This registration was made with minimal tools. Recorded in Amsterdam at the CHI conference: The Web and Beyond 2008: Mobility in Amsterdam in may 2008.

Why Mobile, Social Networks and Microblogging are key sweetspots for advertisers

July 28, 2008

If you look the whole evolution of all media since 5.000 years ago, there are a few remarkable patterns.

First of all, the rise of interactivity.
Second, the rise of geographic scope.
Third, the increasing role of advertising as a business model, although not exclusively.
Fourth, the need by advertisers for more targeting, accountability and relevance for users.
Finally and most importantly, an increasing amount of possibilities to collect data on usage and users.

In our view, mobile phones and mobile internet are the future as they encompass all of the above media trends. Additionally, they are an effective combination of previous media (radio, tv, print, PC-internet, movies, telephone and even the older media). Mobile is the only true convergence medium, now and even more so in the near future. What we are witnessing today is just the tip of the iceberg taking into account the emerging technologies like augmented reality, LBS, speech recognition and the Multiverse, all driving usage and user data collection moments.

Furthermore, social networks and microblogging sites like Twitter, Jaiku and Identica collect a lot of user data as well. What are they doing ? There is no other way to collect more user data in our view. The most valuable data is the most recent data shared by users (real time lifelogging data).

Interestingly, the marketing and branding industry is migrating towards ever more targeting and relevance. Targeting is based on more user and usage data. As a result, the advertising ecosystem will slowly evolve towards the mobile social networks and microblogging offerings.

The Future of Mobile Marketing – A Suggestion

July 28, 2008

How might the future of mobile marketing look like? Below you’ll find our perspective using different macro- and micro-trends encompassing the drive towards self organisation, location based services, authenticity, (mobile) social networks and the evolving mobile ecosystem as a whole.

The Mobile Gateway

July 13, 2008

I got this image from Nokia’s paper on Nanotech which I found on the new blog of Nokia’s CTO. It is the first time I have seen Nokia use model of a future vision after the well known Fixed Mobile Convergence model Nokia used last decade.

I really like the two sides of this model: LOCAL and GLOBAL. Showing the contextual part and the virtual part. It opens a complete new business for Nokia.

This must be so liberating for Nokia to finally have a vision to pursue. Hopefully it will bring Nokia out of the defensive chair and into a new ‘game changing’ era of innovation.

Personally I use the below slide to show the next step after hooking the internet onto the mobile phone. Due to a lack of the correct term I call it the contextual services phase. Basically adding the LOCAL part of Nokia’s vision.