Intention Broadcasting(The Definition)

July 31, 2008

On Mobile 2.0 event in Barcelona last month I came in contact with Zipiko.  A fairly simple and well designed service helping people to plan “get togethers” . They call this Intention Broadcasting.

The definition used by Zipipop the mother organization is as follows:
” Intention Broadcasting is the process of spreading awareness of your intentions via information and communication technologies. Think status messaging with an emphasis on the future. An intention broadcasting system should also contain a feedback loop that can directly affect the intentions.”

Never realised that future plans are also a part of your personal context hence relevant for mobile. Your intentions as social objects. Great Find!

They also have a fantastic blog: http://zipitheory.blogspot.com/

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Skyfire coming to S60

July 31, 2008

I just saw the first demo of Skyfire on a S60 device. Very impressive. Love it that it shows video in the browser and supports AJAX. As we are working with a broadcaster this is something we find really interesting! Have a look at the video. Will Skyfire become the firefox in mobile? Is Opera sleeping?


Taking the red pill unveils the truth( Next Gen. ” sportstracker”?)

July 29, 2008

Just read an interesting article on RFID pills that measure body temperature. These pills were used during a famous 4 day marching event in the Netherlands. Through GPS enabled phones researchers could follow the developments (every 10 sec) in body temperature of 10 volunteers..

Just imagine that in the future when you go out running you swallow an Adidas pill that connects to your Micoach phone ..

Here is the article and here is the more eloborating article in RFID Update


Why Mobile, Social Networks and Microblogging are key sweetspots for advertisers

July 28, 2008

If you look the whole evolution of all media since 5.000 years ago, there are a few remarkable patterns.

First of all, the rise of interactivity.
Second, the rise of geographic scope.
Third, the increasing role of advertising as a business model, although not exclusively.
Fourth, the need by advertisers for more targeting, accountability and relevance for users.
Finally and most importantly, an increasing amount of possibilities to collect data on usage and users.

In our view, mobile phones and mobile internet are the future as they encompass all of the above media trends. Additionally, they are an effective combination of previous media (radio, tv, print, PC-internet, movies, telephone and even the older media). Mobile is the only true convergence medium, now and even more so in the near future. What we are witnessing today is just the tip of the iceberg taking into account the emerging technologies like augmented reality, LBS, speech recognition and the Multiverse, all driving usage and user data collection moments.

Furthermore, social networks and microblogging sites like Twitter, Jaiku and Identica collect a lot of user data as well. What are they doing ? There is no other way to collect more user data in our view. The most valuable data is the most recent data shared by users (real time lifelogging data).

Interestingly, the marketing and branding industry is migrating towards ever more targeting and relevance. Targeting is based on more user and usage data. As a result, the advertising ecosystem will slowly evolve towards the mobile social networks and microblogging offerings.


The Future of Mobile Marketing – A Suggestion

July 28, 2008

How might the future of mobile marketing look like? Below you’ll find our perspective using different macro- and micro-trends encompassing the drive towards self organisation, location based services, authenticity, (mobile) social networks and the evolving mobile ecosystem as a whole.


Mobile Phones and Mobile Internet as Drivers for Authenticity

July 28, 2008

Connectivity breeds positive outcomes.

I would like to extend this idea a little to a possible logical (positive conclusion). At first for the rich countries, later on for underdeveloped countries as well. Here goes: The overarching theme of our times in my view is authenticity and self realisation. The mobile phone and mobile internet in this respect is a key driver and enabler/facilitator. Why ?

1) The more we share (the more open we are), the more transparent we are. Open APIs, GPS data, photos, videos, blog posts, tweets, clickstream data and increasingly attention data concerning what we read and watch (see APML) are examples. This sharing (increasingly using our mobile phones) stimulates authenticity and honesty as inconsistenties and lies are exposed to ourselves, our family, our social network, our peers and even the market/public as a whole.

2) Information overload begets us the question of what is important to us ? Choices… Choices are based on your identity (who am I ? what are my values ? what is core to me ?). Filtering (using our mobile phones) based increasing identity awareness stimulates authenticity. If we are overwhelmed with options, possibilities and choices, we are drawn to ourselves.

3) Change is everywhere and seems to speeding up. This creates stress in people. In most cases, people can find their core personality in these circumstances as it makes us naked in our needs and wants. As a result, authenticity comes to the fore. As a mobile phones is present with us almost all the time, it seems likely this will be a key gateway to learn about ourselves in these circumstances.

4) Increasingly, (mobile) technologies are on the market for the automated detection of deception and lies. Examples are Facial Coding techniques integrated into and applied to videos and presentations. If you lie, certain particular facial expressions are salient. These expressions can be logged and analyzed using technology. Increasingly, these techniques will be incorporated into mobile phones. As a result, authenticity becomes not only a valuable choice (see point 1, 2 and 3) but also a necessity in certain instances.

5) Mobile phones transform conversational techniques due to ‘presence’ capabilities. If my loves ones and social network can follow all my updates and actions on Twitter, my blog, Facebook etc…this transforms my real-life interactions. The basic questions are skipped as they are already clear using mobile phones and mobile internet. In the past, the basic questions were a necessity due to the lack of the mentioned apps. As a result, real-life conversations focus on more deep questions related to emotions, feelings and intimacy. Shallow, factual questions are more unnecessary. All of this might stimulate authentic conversations and authenticity.

In short, the mobile phone is not only a fantastic connectivity and thus productivity, growth and empowerment tool but also increasingly IMO a tool for higher levels of trust, authenticity, self realization, transparency and honesty. This is not a sure scenario, just a likely scenario IMO. It is evenly possible to construct an opposite case/scenario with fear (instead of hope and trust) as a key theme as a result of using a mobile phone and mobile internet (including Internet of Things/UbiComp). Fear due to increasing control by classic institutions and even ordinary people. Fear -> more closed systems -> negative outcomes across the board including Less authenticity. Yet again, I am an optimist 🙂


The Mobile Gateway

July 13, 2008

I got this image from Nokia’s paper on Nanotech which I found on the new blog of Nokia’s CTO. It is the first time I have seen Nokia use model of a future vision after the well known Fixed Mobile Convergence model Nokia used last decade.

I really like the two sides of this model: LOCAL and GLOBAL. Showing the contextual part and the virtual part. It opens a complete new business for Nokia.

This must be so liberating for Nokia to finally have a vision to pursue. Hopefully it will bring Nokia out of the defensive chair and into a new ‘game changing’ era of innovation.

Personally I use the below slide to show the next step after hooking the internet onto the mobile phone. Due to a lack of the correct term I call it the contextual services phase. Basically adding the LOCAL part of Nokia’s vision.


Is being “connected” becoming a “sense”?

July 13, 2008

With all the possibilities of communication, location based services plus the growing penetration and low costs of anything mobile the notion of being connected will result in a paradigm shift. It is the food we need to develop, to grow and to create. It is a new sense. And not just in Europe…

JP Rangaswami on his blog Confused of Calcutta gave me the title for this post and has good thoughts on this:

You see, I think connectivity, particularly ubiquitous always-on mobile connectivity, can make a real difference in terms of health, education and welfare, and that it can make a difference today. The days of “I think there is a world market for maybe five computers” and “there is no reason anyone would want a computer in their home” are long gone. Today the BRICS have bricks in their hands, the bricks are getting smaller and they’re always on.

Too often, when people try and make this point, the objections are common and predictable. “You don’t get it, these people need food first. They’re starving.”. And so the debate about connectivity gets waylaid. Ironically, this is often done by people who then pump up the volume about the importance of biofuels in solving the energy crisis…. the same biofuels that then drive grain prices up and make staple food harder to afford for many people…..but that’s another debate.

All I was thinking was this. Is connectivity becoming like sight and hearing and speech and mobility? And if so what does that mean for the endless debates we appear to be having about what the internet and the web are?


Word of the day: pertinence

July 9, 2008

Via Putting People First

Pertinence is about “disclosing information that is timely and as ‘in context’ as possible”. To define this better, they refer to the ‘movement’ metaphor that Matt Webb of Schulze & Webb recently described in a talk. Webb posits that we are moving from a web of ‘places’ to “something more like a web of organisms or engines connecting and fuelling each other”.

So the issue here is to show small pieces of information in the right context at the right time, “delivered in increasingly pertinent ways, depending on our habits and contexts”.


Short Video: Is It a Phone or a Magic Wand?

July 9, 2008

The history and Future of Mobile handsets in a 3 minute video. Found via Bruce Sterling at Tarina.

The future of mobile phones is perhaps… not a mobile phone at all, but rather a contextually aware and active mobile magic wand. It’s not about skins anymore. Not even about features, open source, multi-touch or iPhoney. It’s about who is going to make the device interact with your environment as well as capturing it in context. It’s a wand, I tell you. You know what, it’s going to talk with the clouds rather than with native applications. It might or might not link with the global brain.

But what I know for sure, it’s going to combine cloud computing, augmented reality and the internet of things in a meaningful way.