Posts Tagged ‘context’

Be smart with context

August 3, 2008

Just read a post from Helen Keegan (who joined the MoMo London team..yeahh) about the relevant simple approach of the current wave of Location Based Services. I totally agree with her that we are still not very creative nor intelligent with the context information we currently have to our disposal. As I commented on her blog I believe that having the complete context in place is necessary to offer relevant contextual services. The first step after having the context information in place is being great in pattern recognition.  Spotting the Nodal Points(as Jyri calls them).

Well what is the complete context? Here is my list:

  • Taskrelated context: What are you doing?
  • Social context: With whom are you?
  • Spatio-Temporal context: Where are you? What time is it?
  • Physiological context: Heartrate, movement, temparature(see post about the pill below)
  • Environmental context: In what environment are you?
  • Mental context: How are you feeling?

These context domains are all about the NOW! So not ” what are you plans tomorrow?” or “what is your favourite music?”.  These are all legitimate profiling questions and offer great insight about a person BUT I question if in a mobile services context(hehe) they are relevant..

Some questions I am still puzzling with is what to do with informaton about your history or the complete context of the people which are important to you. Would you need to have this information to become more relavent to people in specific situations?

Curious about your thoughts..

P.S. Image is from Helen’s blog.. Just had to post it. LOVE IT!! 😉

The Mobile Gateway

July 13, 2008

I got this image from Nokia’s paper on Nanotech which I found on the new blog of Nokia’s CTO. It is the first time I have seen Nokia use model of a future vision after the well known Fixed Mobile Convergence model Nokia used last decade.

I really like the two sides of this model: LOCAL and GLOBAL. Showing the contextual part and the virtual part. It opens a complete new business for Nokia.

This must be so liberating for Nokia to finally have a vision to pursue. Hopefully it will bring Nokia out of the defensive chair and into a new ‘game changing’ era of innovation.

Personally I use the below slide to show the next step after hooking the internet onto the mobile phone. Due to a lack of the correct term I call it the contextual services phase. Basically adding the LOCAL part of Nokia’s vision.

Word of the day: pertinence

July 9, 2008

Via Putting People First

Pertinence is about “disclosing information that is timely and as ‘in context’ as possible”. To define this better, they refer to the ‘movement’ metaphor that Matt Webb of Schulze & Webb recently described in a talk. Webb posits that we are moving from a web of ‘places’ to “something more like a web of organisms or engines connecting and fuelling each other”.

So the issue here is to show small pieces of information in the right context at the right time, “delivered in increasingly pertinent ways, depending on our habits and contexts”.